Build your brand guide

Your brand guide tells VedXAI how your company writes. Once it is live, every AI draft follows it: the words you use, the words you never use, how long a post runs on each channel and how your images look. Setting it up takes about ten minutes, and you can change anything later.

Open Brand & Docs > Build Your Brand in the left menu. The brand guide is available on Advanced and Premier.

Where your guide is used

• New post, AI Writing Help. Suggestions are written in your voice, use your words and avoid the ones you banned.
• Social Media Studio and Automations. Drafts from articles, trends or schedules follow the same guide, per channel.
• AI images. The Visuals section sets the look the image generator starts from.
• Wiki. A copy of your guide is kept in the wiki so the assistant can look it up.

Posts you type yourself are never rewritten.

Two ways to start

On a new account the Brand page says Not set up yet and offers two buttons:

• Set up your brand guide. A short wizard where you write it yourself.
• Build it with AI. VedXAI reads your own material and proposes a guide for you to review. This depends on your plan, and where it is not included the button is greyed out with “on higher plans”.

You can do both: build with AI, then fine-tune by hand.

Option 1: the setup wizard

The wizard has four steps (Learn, Voice, Words, Channels), then a review.

Voice: “How does your company sound?”

Write it in your own words. Anything you leave alone stays as the default.

• In one line. A single sentence describing your voice.
• In a word or two. Two short labels, Voice (for example “professional”) and Tone (for example “confident and practical”). The AI carries these into every post and image it makes.
• Traits. Qualities such as “direct”. Add your own and remove ones that do not fit.
• Dial it in. Four dials: Formality (Casual, Middle, Buttoned-up), Warmth (Cool, Warm, Very warm), Confidence (Measured, High, Bold) and Humor (None, A little, Dry wit).

Words

• Names. Your company and product names, written exactly this way every time. You can set a short form and variants that must never be used.
• Words to avoid. A post that contains one of these is rewritten before you see it.
• Preferred terms. Say which word to use instead of others. For example use “customers” instead of “users”.

Channels

For each channel (such as LinkedIn or X) you can set how long a post should be (Aim for (words)) and How you close: a soft invitation, a direct ask, a question or no call to action.

Review

The last screen summarizes your voice, words and channels. Use Send for approval to make it live (see below).

Option 2: Build it with AI

Build it with AI proposes a first version from your own writing. Every input is optional, but more writing gives a better result.

1. Your website. If you have connected a website, confirm which site to learn from. Or type an address such as https://yourcompany.com and pick articles to include.
2. Your documents. Choose uploaded documents, for example brand guidelines or a writing-style document, from your Document Library.
3. Wiki pages. Choose pages from your wiki.
4. Example posts. Paste a few posts you wrote on X, Facebook or LinkedIn, one at a time, with the platform if you like. You can mark one as An example I admire, not mine, and it is used for inspiration but never copied. These are used for this run only and are not stored.
5. Anything else we should know. Who you write for, words you love or hate, how you want to sound.

Then choose Build my guide. It takes up to a minute, so keep the page open.

VedXAI never logs in to or reads your social accounts. You paste examples yourself.

Review what it found

• How well we know your brand. Each section shows how confident VedXAI is: strong, partial or guessed. If there was little to learn from, you are told which kind of material would help and can Add material and run again.
• Suggestions with evidence. Each suggestion shows a quote from your material it came from. Suggestions without evidence in your material are dropped. Anything that fails your compliance checks is removed and counted for you.
• Tick what to keep. Use Select all or Select none. Existing settings you would overwrite start unticked.

Nothing is live yet. Accepted items become a draft that goes through approval like any other change.

Limits

Build it with AI is a monthly allowance by plan, and re-running counts as one. The page shows how many runs you have left. When you reach zero, the Build my guide button is disabled until next month.

Learn from a new document

After you upload a Brand guidelines or Writing style document, a prompt can offer to learn from it. It opens Build it with AI with the document already ticked. Nothing changes automatically.

Approve it

A brand guide only affects posts once it is approved and live.

1. Choose Send for approval.
2. If your workspace allows it, you can approve your own version on the next screen. Otherwise a different Advanced teammate has to approve it. See Teams and organizations.
3. Once approved it is Live. The Brand page shows Live: the AI is using this now with a version number and date.

Edit your live guide

Once live, the Brand page is a hub of cards. Open one to edit it:

Card	What you can set
Voice and tone	The one-line essence, voice and tone labels, traits and the four dials.
Words	Names, words to avoid and preferred terms.
Channels	Length and closing style for each channel.
Writing rules	Your own rules, as Preferences or Hard lines (below).
Visuals	How your images should look.
Audiences	Who you write for.
Claims and evidence	Rules about claims, and topics that always go to human review.
Advanced	Messaging and Examples.

When you change something, review the list of differences (Your changes), then send it for approval. Nothing changes for the AI until the new version is approved. Discard throws your edits away.

Writing rules

Write a rule in a sentence, for example “Never mention a competitor by name.” Then say what happens when a draft breaks it:

• A preference. The AI leans this way. A draft that breaks it still reaches you but scores lower.
• A hard line. A draft that breaks it is thrown away and rewritten. Word it carefully.

Rules in force are listed with a badge, and you can remove any of them.

Visuals

Describe how your images should look, in words, not codes. Image models understand “deep navy blue with glowing cyan accents”, not a hex code.

• What the image is. For example cinematic studio photography, a 3D isometric render or a flat vector illustration.
• Colors. Describe them in words.
• Lighting and mood. For example soft diffused studio light.
• Textures and materials. For example brushed metal or frosted glass.

Leave anything blank and the AI decides it for you. See AI images.

Audiences

Add a named audience, for example “executive”. For each one, describe them, list their priorities, set the technical depth, say what proof they prefer, and list what to avoid.

Claims and evidence

Set the evidence rules for claims, and the topics, such as medical claims, that should send a draft to human review. These do not block generation. They route the finished draft to review instead of auto-publishing.

Messaging (Advanced)

Your positioning statement and value proposition, your message pillars (each with an approved message), your differentiators and messages you never send.

Examples (Advanced)

Reference examples of writing you like and writing you do not.

History and rollback

History lists every version with its status and date. You can bring an older approved version back, and it becomes live immediately. Imported (Build it with AI) versions are labelled.

Suggestions

The Suggestions card is where patterns learned from your edits and rejections will appear. Nothing there changes anything until you accept it.

Tips for a strong guide

• Start with Build it with AI using your website, a brand guidelines document and a handful of your best posts, then fix what feels off.
• Keep Hard lines for things that must never happen. Use Preferences for style.
• Lock your product names early so they are never mis-spelled.
• Describe images in words, and pick one medium (for example one illustration style) to stay consistent.
• Revisit your guide after a few weeks. Re-learn from your writing with Re-learn from my writing once you have more posts.

Troubleshooting

• I do not see Build Your Brand. The brand guide is on Advanced and Premier.
• Build it with AI is greyed out. It is not on your plan yet or not switched on for your account.
• No runs left. Allowances reset monthly. See Check your usage limits.
• My changes are not showing in posts. Check that the version is approved and live, not just saved as a draft.